Sports Direct Fitness - Kings Heath


Terms and conditions apply*


Opening Hours

Mon - Thurs
06:00 - 22:00
06:00 - 21:00
Sat - Sun
08:00 - 18:00


0343 777 1121

69 Alcester Road South, Birmingham, B14 7JG

Kings Heath Facilities

  • Hand Grip

    Resistance Area

  • Car

    Car Parking

  • Dumbell

    Free Weights

  • Bike

    Spin Classes

  • Free Weights

    Personal Training

  • Bike Machine

    Cardio/HIIT Training

  • Changing Rooms

    Changing Rooms

  • Wheelchair

    Disabled Access

  • SwimmingIcon


  • Spa

    Spa & Sauna

  • Kettle Bell

    Functional Training

About Us

Sports Direct Fitness brings the UK’s number one fitness experience to the UK

Our Kings Heath gym offer fantastic value, with memberships from £20 a month. We have male and female changing facilities on site, private showers and plenty of lockers to store your belongings.


Fitness starts here, when you join a gym that offers you a variety of ways to achieve your goals.  Take full advantage of the latest cardio, HiiT, functional, free weight  and resistance equipment. Take a swim in our swimming pool or unwind in our sauna and steam rooms. We also offer a range of group training classes to improve your strength, stamina and wellbeing.



Personal Training - Kings Heath

Why Personal Training?

Even the best sports men & women would not have been so without their trainer by their side. Whatever your goals are, our dedicated team of Personal Trainers will help you to find the courage, clarity and commitment to smash through them.

Our friendly and knowledgeable team of Personal Trainers at Kings Heath are here to help you formulate a winning strategy and achieve more than you ever thought was possible.