Benefits - working for SD Fitness...

SD Fitness Clubs offers one of the most lucrative bonus schemes in the industry equally we offer a staff incentive scheme that is unique to every member of the team.



    Training is an area that continues to be invested in. In 2013 alone, over 50,000 hours were invested into training and developing the team at Sports Direct.

    We are committed to continue offering a great portfolio of training courses, all housed in state of the art facilities The Portfolio has continued to grow as it has on year on year with three areas receiving more emphasis, Our “Home Grown” Talent Management programme, Customer Service Training and our e-learning provision.

    The Sports Direct International Training Academy is supported by Nike and Puma who have their own individual environments which are utilised to the full. This unique training setting remains to be the only training centres in the world for both Puma and Nike. It offers an unrivalled training experience that inspires and stimulates all who visit.


    Is a Structured Talent Management programme which provides opportunity to talented employees perform better and open up opportunity to progress within Sports Direct.

    The Home Grown programme assists Sports Direct to have the right employee in the right position at the right time. It also helps retain talented and key employees and reduce recruitment costs.


    All new managers and existing Managers have attended the two week residential Induction programme at the outstanding training academy in Shirebrook.

    The two weeks consist of a mixture of shop floor based training and classroom centred activities and send our Managers out to their stores with an unrivalled knowledge base, overwhelming enthusiasm and all the tools they need to excel in their role.